- Change is the new normal.
- If you and your company are not taking advantage of change, change will defeat you.
- Change presents new opportunities for companies to capture large markets.
- Change is the enemy of the current leader.
- Change also represents opportunities for individuals to advance their careers.
- Companies that introduce products and services that represent significant changes can find that they lead to rapid, runaway successes.
- Companies that cause change attract employees who want to cause change.
- The way species deal with change is by evolving. Companies can evolve in ways similar to those used by species.
- Companies will evolve if management allows them to.
- Companies that embrace change for change's sake -- companies that view a state of constant flux as a stable equilibrium - zoom. And zooming companies evolve faster and easier because they don't obstruct the forces of change.
- Once you train the organization to evolve regularly and effortlessly, change is no longer a threat. Instead, it's an asset, because it causes your competitors to become extinct.
- If your company is too reliant on your winning strategy, you won't evolve as quickly.
- Low-cost, low-risk, real-world tests are the most likely to have high return on investment.
- Your company's posture regarding the process of change is far more important than the actual changes you implement.
- If you have employees who don't embrace this posture, they will slow you down and cause you to make bad decisions.
Two Seth Godin books published in recent years that I recommend include: Small is the New Big and Free Prize Inside ... The Next Big Marketing Idea ...and he has a new one, published this last May -- Dip. (This guy is prolific! Do you think Stephen King feels the heat?)
Thanks, Seth! Doug Stevenson for The Innovise Guys